Joby Sonic Branding
Joby Sonic Identity
Client
Joby
Date
July 2026
What does the future of flight sound like?
Joby Aviation is building the future of flight - electric, quiet, zero operating emissions aircraft designed to transport through cities to your neighbourhood unnoticed.
I partnered with Joby to create their sonic identity: sonic logo and a bespoke sound system used across every piece of Joby content. Every element was designed around the core feelings from the Joby’s identity; modern, inviting, human, always upwards, smooth, crisp.
Sonic Logo
The sonic identity was built around the feeling of flight itself. Combining dynamic sound design with musical composition, organic textures mirror the movement of the logo as it swooshes, rotates and lands - creating a distinctive sonic signature that feels effortless, recognisable and unmistakably Joby.
The Identity In Motion
The sonic identity extends beyond the logo, bringing Joby’s sense of movement into each moment of the brand. Each element designed to feel connected.
The Sonic Identity:
Sonic Logo - Full, Short & Loop
Joby Transition - Fast & Slow
UI Sounds & Interactions
Built From Real Movement
Every element of the sound was recorded, crafted and designed for the Joby sonic identity. Recording natural organic textures to bespoke musical composition, every layer was captured and shaped to bring the identity to life.
Ascending pads and harmonic movement creating a feeling of elevation, finishing with a warm piano chord resolving the final movement. Balancing modern innovation with inviting, human qualities.
